About Us

We are a team of highly skilled CPAs and bookkeepers, helping San Francisco Bay Area organizations harness the power and efficiencies of online accounting.

Certifications & Memberships

A badge-like emblem with a dark teal background and a light teal stripe across the middle that reads "ELITE." The upper part of the badge displays the text "INTUIT ProAdvisor," and the bottom features four stars.
Badge with green and dark blue colors, indicating certification for QuickBooks Level 2 through Intuit ProAdvisor program.
GUSTO People Advisor Certified logo
CalCPA Member logo with geometric cube design and text logo.

CalCPA Elevate Women’s Leadership Forum 2023 CPA Trailblazer Nominee

Meet the Team

Whether you need one-on-one training, help setting up a streamlined workflow, or a full virtual accounting department, we meet you where you are, and help you get where you’re going.

Photograph of a smiling woman with short gray hair, outdoors, with houses and trees in the background.

Rachel Friedland, CPA

Before receiving a Master’s Degree in Accounting in 2011, Rachel had more than 15 years of executive experience in a variety of industries including e-commerce, retail, manufacturing and nonprofit. Along with being a  Quickbooks Pro Advisor, Rachel is a board volunteer and serves as treasurer and auditor for local non-profits.

Portrait of a woman with shoulder-length brown hair, smiling, standing in front of a stone wall, wearing a blue scarf and jacket.

Liz Steppe, CPA

Liz began her accounting career in 2012 in regional accounting firms in San Francisco gaining experience in income tax services to individuals, business, and nonprofits. More recently, her work has specialized around 501(c)(3) organizations and private foundations including multi-state filing, UBIT analysis, and bookkeeping functions.  Outside of work, you can find her bike touring the country and writing poems. 

Close-up photo of a smiling woman with curly brown hair, wearing a white top and a delicate necklace.

Carla Lieberman

Carla joined F + A as a bookkeeping associate in 2016. She has a background as a product manager, researcher and analyst in technology and media. She is enthusiastic about emerging technology that can streamline and improve back office processes. She has a special interest in small businesses that are developing new products and markets.

A middle-aged man with glasses, a gray beard, and a checkered shirt, smiling outdoors with a blurred green background.

Adam Cohen

With over 15 years of experience in bookkeeping for franchises to non-profits, Adam is a Quickbooks Online Certified professional with a proven track record of success. He is proficient in implementing new technologies and is always eager to take on new challenges. Adam is a team player who is always willing to go the extra mile.

Heard Around Town

How We Can Help Your Organization

Quickbooks Help

Get Quickbooks Online training and create a streamlined, online accounting workflow.

Outsourced-Accounting

Bring us on your team as your outsourced accounting department.